Marketing is the most crucial tool in getting your home sold. Someone once asked a high ranking employee at McDonald’s Restaurants® a question about his company’s success. His response was surprising, saying that they were not in the burger business, but rather the real estate business. Look at every McDonald’s® location and think about that statement. They are always in the BEST locations. Their locations are amongst lots of traffic, lots of eyeballs on their golden arches, and lots of empty stomachs. Allen says that he’s not only in the real estate business, but that he’s in the advertising business as well. Without exposure, the will not get the showings and offers the Sellers expect and deserve.
There are many real estate agents out there in Central Indiana today. In fact, there are over 10,000! There are agents that put a sign in the yard, a lockbox on the door, and the home on the market. They even put the home on a couple of websites.
Then, there are the top agents, the TRUE professionals, who take their role as your REALTOR® very seriously. They are typically among the top 1% in their market. Allen is one of these 1% agents.
For several years, Allen has been a top REALTOR® in Central Indiana.
- In 2021, for the 9th year, Allen was recognized by the Indianapolis Monthly Magazine® for being one of the top real estate agents in Central Indiana for customer service. This award came as a result of client surveys.
- Also in 2021, Allen was named an All Star Agent by the Indianapolis Business Journal (IBJ). Each year the IBJ lists the top agents in Central Indiana based on total sales.
- Allen’s team sold nearly $80 million in real estate in 2021 and out of over 10,000 Central Indiana REALTORS®, he ranked as the #8 agent for most real estate sold in 2021.
- 2021 also marked Allen’s team receiving the Berkshire Hathaway Diamond Award, given to agents in the top ½% nationally.
Professional photography and virtual tour:
You need more than a smart phone to make a home look its best! Allen’s team uses a professional photographer to capture the right shots, best angles, and to make the buyer’s first impression a great one. Allen has also uses drone photography to show off his high end, luxury listings!
The importance of marketing on websites:
With over 90% of homebuyers starting their search online these days, you want a REALTOR® who is capable of grabbing buyers’ attention with comprehensive, easily accessible listings. Your home will be featured on Central Indiana’s version of the MLS (called the BLC), Realtor.com, Homes.com, Trulia.com, Zillow.com, FishersRealEstate.com, FishersLuxuryHomes.com, youtube.com and about 100 other ancillary websites that will help drive traffic to your home!
Social media blitz:
Allen promotes his listings on social media and “boosts” the content to reach as many buyers in the market as possible. Sharp photos, detailed and exciting content, and highlighted features are all tools used to drive traffic to his listings.
Full color brochures:
Everything that Allen’s team creates and produces is done with the desire to be better. When a buyer is looking at your home online, in person, or on paper, Allen strives to provide a great experience. Your home must stand out among the others in order to get an offer. It’s not only a popularity contest; it’s a beauty contest too.
When you’re ready to sell, they’re ready to help. Whatever your reasons for selling, choose a REALTOR® with experience and proven results. Choose Allen Williams.