How Does Allen Get Incredible Results?

Marketing is the most crucial tool in getting your home sold. Someone once asked a high ranking employee at McDonald’s Restaurants® a question about his company’s success. His response was surprising, saying that they were not in the burger business, but rather the real estate business. Look at every McDonald’s® location and think about that statement. They are always in the BEST locations. Their locations are amongst lots of traffic, lots of eyeballs on their golden arches, and lots of empty stomachs. Allen says that he’s not only in the real estate business, but that he’s in the advertising business as well. Without exposure, the will not get the showings and offers the Sellers expect and deserve.

There are many real estate agents out there in Central Indiana today. In fact, there are over 10,000! There are agents that put a sign in the yard, a lockbox on the ,door, and the home on the market. They even put the home on a couple of websites.

Then, there are the top agents, the TRUE professionals, who take their role as your REALTOR® very seriously. They are typically among the top 1% in their market. Allen is one of these 1% agents.

For several years, Allen has been a top REALTOR® in all of Central Indiana.

  • In 2021, for the 9th year, Allen was recognized by the Indianapolis Monthly Magazine® for being one of the top real estate agents in Central Indiana for customer service. This award came as a result of client surveys.
  • Also in 2021, Allen was named an All Star Agent by the Indianapolis Business Journal (IBJ). Each year the IBJ lists the top agents in Central Indiana based on total sales.
  • Allen’s team sold nearly $80 million in real estate in 2021 and out of over 10,000 Central Indiana REALTORS®, he ranked as the #8 agent for most real estate sold in 2021.
  • 2021 also marked Allen’s team receiving the Berkshire Hathaway Diamond Award, given to agents in the top ½% nationally.

With over 28 years’ market experience, Allen helps his clients get from receiving an offer on their home to closing on it. Appraisal and inspection issues, mortgage company delays, and other speed bumps can occur during the sales process. Allen helps navigate through these potential obstacles and finds a clear path to closing. Looking for your next home? Allen’s years in the business has led to several close relationships with a large network of agents. In 2021, his team helped several buyers purchase homes that were not on the market. In fact, his team sold just as many homes to buyers as they sold for their sellers – 50/50! They rolled up their sleeves and they found homes where others weren’t looking. Dealing with inventory issues is easier with Allen as your agent. With career sales of over $450 million, he will help you manage the madness that we’re seeing in this real estate market.

Allen advertises in print publications as well as over 100 websites! You’ve also likely seen him pop up on social media platforms like Facebook and Instagram, advertising and marketing their homes or asking for help in finding an off market property for one of his buyers. Maybe you will catch one of his weekly real estate videos. Like to shop at the mall? Allen has advertising at the Fashion Mall, located at Keystone at the Crossing. Allen learned early on that the internet would play a huge role in real estate. Most agents have one real estate website. He has 20!

Photography and descriptions are key in building excitement for a home and creating emotion for a property. He even had one of his listings “go viral”, with almost 3 million video views! No one invests more in photography and marketing his listings than Allen. If he does his job, buyers will peruse through the photos, read and dream about your home, and decide, “this is a property I have to see!” Interior photos, drone photography, twilight shots, video footage, QR codes….all tools used to elevate Allen’s listings above the market competition. With his marketing and network, your home will stand out and build excitement.

There’s a few different strategies when pricing a home for sale. Some would say “price it low and watch it go!” In this example, you price your home below market, hoping for hundreds of people to pass through your front door, leading to potentially dozens of offers to choose from. If you have a busy lifestyle, pets, or an active family…is this really what you want? Would this excite you or cause you anxiety? Allen calls this mix of anxiety, flurry of activity, and lack of inventory, “market madness”. If you cringe at the notion of your home being the next Grand Central Station or you worry about what you will do with your pets for hours at a time during showings, Allen has a potential solution. What if you just priced it accurately from the start and not play games? Choosing an agent that KNOWS LUXURY REAL ESTATE will make a huge difference when settling on the list price for your home. He will sift through the homes that have sold and are currently listed for sale in your neighborhood. He will also run the same search for homes similar to yours, outside of your neighborhood. Then he will show you the homes you’re competing with, the stats and data, and the “sweet spot”. This is what he calls the market tipping point -- the price where you won’t have hundreds through your home, but the ones who will give you the “right price”, without the market madness. Quality over quantity and method over madness. Now, if you love a good circus, he’s happy to throw that plan out the window and give you one!

How Allen’s marketing made a difference in selling their home.